When smartphones took over in the early 2000s, data usage and cellphone bills went through the roof for many families — mine included. My family’s shared data plan wasn’t perfect — some months, someone would rack up data usage and leave the rest of us strapped — but it allowed each person to pay a lot less per month than if we each had an unlimited data plan.

As you can see, a VPS can be the perfect middle ground for many – enough flexibility and resources for those who need more access or control than on a shared server but without the cost of a dedicated server. If you need root access, you can’t get that on a shared server, but you can get it on a VPS. If your site experiences unpredictable swings memory usage, and your host provides it, then the presence of burstable memory will be attractive. And, if you’re a fan of customization, then the fact that you can customize server-level software such as PHP, MySQL, and Apache will perk your interest.  In short, choosing a VPS will allow you to have many of the same characteristics of a dedicated server but in a more affordable and manageable package.