The moment you plan on running an online store is the moment you should upgrade your hosting plan. Why? Because with VPS, you have a secure and dedicated virtual server where you are more likely to pass a PCI compliance test. The Payment Card Industry Data Security Standard was established by major credit card brands to protect against cardholder data theft.
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A VPS doesn’t just have more RAM, disk space, and a proprietary share of CPU than a shared account. Depending on the provider, some VPS plans offer burstable memory, which is a pool of RAM set aside for extraordinary events. This is the stuff that can help counter the so-called “Digg-effect,” that much-whispered about occurrence that’s the simultaneous hope and fear of everyone who runs a web site. When you have an unexpected high traffic event, burstable memory will call on a pool of reserved, shared memory to satisfy the needs of temporary high traffic. This is not available on shared servers and, while the necessary memory is available on a dedicated server, your site might not get the kind of traffic on a daily basis to justify the expense of a dedicated server. Again, not all VPS plans have burstable memory, so ask your provider if their VPS plans do.